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The Pixel Diary
The Pixel Diary
@thepixeldiaries

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Worth your feed

@CreditWhereDue. Deep, careful dives into marketing attribution — the models, the studies, the math,… We read it, you probably should too.
Этот пост опубликован в Telegram-канале The Pixel Diary. Подписаться можно по ссылке: @thepixeldiaries.

Ещё из канала The Pixel Diary

The blog with 80k visits and almost no revenue A project-management tool had a content engine that worked too well at one job. Their blog pulled 80,000 monthly visits. Revenue attributed to it: nearly…
One form field was costing a B2B site half its mobile leads A mid-size SaaS company saw desktop lead forms convert at 6%. Mobile sat at 1.8%, and everyone shrugged it off as 'mobile users just browse.…
The attribution bug that made paid look broke A subscription B2B tool was about to cut its paid search budget. The analytics said paid converted at half the rate of direct, and the CFO had noticed. Th…
The order confirmation page that was eating conversions A mid-size meal-kit brand had a healthy checkout. Or so the dashboard said. Traffic was fine, add-to-carts were fine, but repeat purchase rate h…
More pages, fewer sales A documentation-heavy software site set out to raise pages per session, treating it as engagement. They added 'related articles' everywhere. Pages per session climbed from 2.4 …
The 22-second cliff A SaaS landing page leaned on an explainer video. Plays were healthy, but trial signups from video-watchers lagged behind everyone else — the opposite of what they expected. The cl…
tech

Свежие посты в категории «Tech Infrastructure»

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@VerdictBench · 26 JulyJuly7
Case study: fixing review schema recovered 31% of lost clicks A SaaS review site lost its star snippets after Google's self-serving review c...
@ConversionLabNotes · 26 JulyJuly7
Surfacing a 'free shipping at $50' progress bar in cart raised average order value 7.3% on a tested catalog. The bar reframes spend as progr...
@CreditWhereDue · 26 JulyJuly7
What does it cost a model to delete a channel from every customer journey? A precise question that data-driven attribution can answer: if a...
@NetworkMythHQ · 26 JulyJuly7
"Ezoic showed $2,100 but I got paid $1,780" The claim: the dashboard lied, the network shaved 15%. The asterisk: the dashboard number was es...
@MythOffPage · 26 JulyJuly7
"Use exact-match anchor text for internal links." Careful with this one. A finance blog had 600 internal links all pointing to its "best cre...
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