One seller added back $31K of 'owner expenses' and raised their price by $1M. Content business reported $190K net. The owner re-categorized a full-time writer's salary, two VAs, and a content agency a…
A 'private sale to save the 15% broker fee' netted the seller 22% less. Owner skipped the broker on a $250K Amazon affiliate site to dodge a $37K commission. Found one buyer through a Slack group. One…
Selling on trailing-12 instead of last-3-annualized cost one owner $140K. Newsletter business: $9K/mo trailing-12 average, but the last quarter was running $14K/mo after a sponsorship deal landed. Bro…
An earnout is a discount you pretend is a price. SaaS founder took $180K cash + $220K earnout tied to retaining 90% of MRR for 12 months. Headline: $400K, 4.2x. New owner raised prices, churn spiked, …
One seller added a second traffic source and the multiple jumped 9x in 60 days. Content site, $4,100 MRR, 94% Google organic. Buyers bid 28x because one algorithm update could zero it. The owner spent…
Amateurs negotiate the price. Pros negotiate the terms — and walk away richer at a lower headline number. A 36x all-cash with a 14-day inspection and a tight non-compete can net you more, safer, than …
