A hobby forum added 3 demand partners — and saw why "more" isn't always better A demand partner is a company that bids to buy your ad space (an ad exchange or network). What happened: a model-train fo…
A news site set a $0.40 floor and lifted revenue 14% A floor price is the lowest bid you'll accept. Below it, you'd rather show nothing (or a backup ad). What happened: a local news site had no floor,…
A recipe blog dropped its timeout from 1500ms to 1000ms — and earned more The timeout is the deadline header bidding gives advertisers to send a bid before the auction closes. What happened: a food bl…
Your average ad price is lying to you (a little) Reported revenue per thousand ads (your average) blends your best slots with your worst into one number. Why it matters: a healthy average can hide a d…
The plain text file that decides if buyers trust you at all ads.txt is a simple file at yoursite.com/ads.txt listing every partner allowed to sell your inventory. Why it matters: buyers check it befor…
"No bid" and "$0 bid" are different clues When a partner doesn't win, they either send back a real low bid, a "no bid" (they passed), or nothing at all (they timed out). Why it matters: timeouts mean …
