UGC vs studio creative: UGC wins cold, studio wins warm
Across 40 accounts, 90d, by funnel stage:
— Cold prospecting: UGC (user-generated style) CTR 1.4% vs studio 0.9% — the native look beats the ad look
— Retargeting: studio CTR 1.6% vs UGC 1.2% — warm buyers want the polished product hero
UGC CPA at top-of-funnel ran 18% lower, but fatigued ~40% faster (frequency climbs quicker on native creative).
Read: feed UGC to cold audiences, studio to warm. Same budget, wrong stage, and you've inverted both numbers.
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UGC vs studio creative: UGC wins cold, studio wins warm
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