Case study: the counter-offer that worked by staying quiet A counter-offer = your polite reply asking for better terms than the brand first offered. New creators often over-explain and shrink their as…
Case study: $1,500 for letting a brand use her ad account Whitelisting = you let a brand run paid ads from your own social handle, so the ad looks like it comes from you. This is powerful for brands —…
Case study: the one line that ended endless revisions Deliverables = the exact list of what you owe the brand: how many posts, what type, how many edits. A creator agreed to "a sponsored video" for $1…
Case study: the "quick extra" that would have cost $900 Scope creep = when a brand slowly adds tasks that weren't in the deal, for no extra pay. A beauty creator agreed to one reel for $800. After sig…
Case study: turning Net 60 into cash up front Payment terms tell you when you get paid. "Net 60" = the brand pays 60 days after you invoice. A travel creator booked a $1,500 deal, then saw "Net 60" in…
Case study: how a written rate card doubled his price A rate card = a simple document listing your prices for each type of content. A gaming creator used to quote off the top of his head. Brands would…
