Playbook: offboard an SSP cleanly
Confirmed: dropped SSPs keep clearing your inventory for weeks if you only pull the tag.
— Remove the SSP's lines from ads.txt first, then the wrapper adapter
— Ask them in writing to remove your domain from their sellers.json
— Pull any reseller paths that pointed demand through them
— Watch for ghost bids in your wrapper analytics for 14 days
— File with sellers.json crawlers if your domain stays listed past 30 days
Impact: a half-offboarded SSP is an open door for unauthorized reselling. sourced
Ad Ops Wire
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Playbook: offboard an SSP cleanly
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