Playbook: prune your demand path in one afternoon

Playbook: prune your demand path in one afternoon
Confirmed: buyers reward shorter paths. Most pubs carry 8-12 resold copies of the same demand.

— Export every path to a given DSP across all your SSPs
— Rank by win rate and avg bid CPM, not request volume
— Cut any reseller path that wins under 0.5% with no unique demand
— Keep one direct + one backup per major SSP, drop the rest
— Re-declare ads.txt the same day so unauthorized copies stop clearing

Impact: trimming dupe paths lifts buyer-side bid density on your direct lines. sourced