You should never run an offer you haven't reverse-engineered first. Here's the 6-step teardown.

You should never run an offer you haven't reverse-engineered first. Here's the 6-step teardown.
Before one dollar of traffic: 1) Click the full funnel yourself on mobile and desktop. 2) Note every redirect hop — three-plus means leakage. 3) Check the landing page load time; over 3s kills your CR. 4) Read the terms for "hold periods" buried near payout. 5) Search the advertiser's name plus "chargeback." 6) Ask the AM for the cap and the current EPC, in writing. Skip any step and you're the test traffic.
Which step do most people skip? Agree or fight me 👇