My 3-pass hook rewrite system

My 3-pass hook rewrite system

A fitness client handed me a hook he loved and I hated. Here's the three-pass system I ran in front of him. Pass one, cut every word before the first interesting noun. Pass two, move the most surprising fact to position one. Pass three, read it out loud and delete anything you stumble on.

Start: "Hey guys, so I wanted to talk about a mistake a lot of people make with their squats."
Pass one cut "Hey guys, so I wanted to talk about." Pass two surfaced the mistake. Pass three smoothed it.
End: "Your squat depth is lying to you."

The result: 1-second hold went 68% to 91%, the video hit 156k against his 14k norm.

The principle: most hooks are buried under throat-clearing. Three passes, each one cuts deeper.