Campaign went red overnight — recovery checklist

Campaign went red overnight — recovery checklist
Woke up to a bleeder? Don't pause in a panic. Work the list.

— Pull last 72h by placement. 90% of the time one widget ate your budget. Blacklist it, don't touch the rest.
— Check landing load time. Native traffic + 4s load = dead. Test on real mobile, throttled.
— Look at hour-of-day. Red is often just bad dayparting — cut the 1am-5am dead zone.
— Creative fatigue? CTR dropped 30%+ week over week = swap, don't lower bids.
— Offer still converting on the network side? Ping your AM before you blame yourself.

Fix one variable. Re-read in 24h.
Go test it.