Setting a frequency cap so you don't annoy people

Setting a frequency cap so you don't annoy people
Today: teaching your campaign some good manners.
Frequency capping means limiting how many times one person sees your ad in a day. Without it, the same phone gets pinged over and over, and people start hating your brand.
Do this:
— 1. Find "frequency cap" or "impression cap" in settings.
— 2. Set it to 1 per 24 hours to start. One polite tap on the shoulder.
— 3. If clicks are healthy, you may later allow 2 per day.
— 4. Never leave it unlimited on a real budget.
Think of it like a friend texting: once is welcome, ten times is blocked.
Try this: open any live campaign and check whether a cap is set right now. If it says unlimited, that's your first fix.