Stress-test 'niche down' before you obey it

Stress-test 'niche down' before you obey it

"Pick one niche or the algorithm gets confused." The algo doesn't track a 'niche' — it clusters viewers by behavior, video by video. Test whether narrowing actually helps you:

— List your last 20 posts, tag each by topic.
— Pull avg watch time and shares per topic.
— If one topic doubles the rest, that's signal — lean in.
— If they're within 20%, your retention is the variable, not the subject.

Niching only works because focus makes you better at one format, not because TikTok rewards consistency. Down a path you're bad at, 'consistent' just means reliably mediocre.