Filtering for fresh subscribers, the right way

Filtering for fresh subscribers, the right way
Today: choosing people who just said yes.
A subscriber is someone who clicked "Allow" to get notifications. Fresh means they subscribed recently, often within the last 7 days. Fresh people tap more because the novelty hasn't worn off.
Here's the playbook:
— 1. In targeting, look for a setting called subscription age or list freshness.
— 2. Start by allowing only 0 to 14 day old subscribers.
— 3. Run it for a day and note your CTR.
— 4. Then test 0 to 30 days and compare.
Fresh lists cost a little more per click but usually convert better, so the math often wins.
Try this: find the freshness setting in your network and just read what options it offers. Knowing it exists is half the battle.