Q: Step by step, how do I add product tags to an Instagram feed post?

Q: Step by step, how do I add product tags to an Instagram feed post?

A: Product tags = clickable item labels pinned onto a post. Here's the flow:
— Make sure your shop is approved and a catalog is connected first; the option won't appear otherwise.
— Create your post as normal, then on the caption screen tap 'Tag products.'
— Tap the spot on the image where the item sits, search your catalog, and select it.
— Tag up to 5 products on a single image, or 20 across a carousel.
— Place tags on the actual product, not floating in empty space — it reads as cleaner and gets fewer policy flags.

Publish, then tap the post to confirm the tags are live and link to the right product page.

Also worth knowing: you can add product tags to old posts retroactively via edit, which is an easy way to make your back catalog shoppable.

Got a question? Drop it in the comments.