Playbook: diagnose story drop-off frame by frame

Playbook: diagnose story drop-off frame by frame
Median story completion rate: 68% across 5 frames (n=240 accounts, 30-day window). The leak is almost always one frame.
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Export frame-by-frame retention for your last 15 stories.
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Find the single frame with the steepest delta — that's your drop point.
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Classify it: text-heavy (read-fatigue), external link (exit), or poll-less static (no interaction).
Typical retention curve:
F1: ██████████ 100 | F2: ████████ 84 | F3: ██████ 71 | F4: █████ 62 | F5: ████ 55
So what: completion is the strongest story-reach signal. Cut or reorder the worst frame before adding new ones.