Q: I'm hosting my first TikTok live shopping session. What's the minute-by-minute plan?

Q: I'm hosting my first TikTok live shopping session. What's the minute-by-minute plan?

A: Build a runsheet so you're not improvising on camera:
— First 5 min: don't sell. Greet, say what's coming, pin the hero product so latecomers see it.
— Min 5-15: demo product one, show it in use, then pin it and read the price out loud.
— Every 10 min: re-introduce yourself and re-pin the current product — viewers join constantly and missed the start.
— Add a time-boxed offer ('next 15 minutes only') to create a reason to buy now.
— Last 5 min: recap all pinned items and tell people exactly how to tap and check out.

Plan for 45-60 minutes minimum; short lives don't accumulate enough concurrent viewers to convert.

Also worth knowing: assign a co-host or moderator to answer comment questions live — unanswered 'is this in stock?' kills sales.

Got a question? Drop it in the comments.