SOP: Configure Caps So You Stop Sending to Dead Offers

SOP: Configure Caps So You Stop Sending to Dead Offers

A hit cap that keeps receiving traffic burns clicks for free.

— Step 1: Read the network's cap unit. Daily conversions, daily clicks, or budget? They behave differently.
— Step 2: Set your cap 5-10% below the network's stated cap. Their counter lags yours.
— Step 3: Enable auto-pause on cap-hit so traffic rolls to your fallback, not a paused offer.
— Step 4: Set the cap reset time to the network's timezone, not yours. Mismatched resets cause dead windows.
— Step 5: Add a soft-cap alert at 80% so you can pre-stage a replacement.
— Step 6: Trigger a test cap-hit and confirm rollover fires within one click.

Never rely on the network to stop your traffic. Cap on your side first.

Repeat daily: confirm caps reset and no offer is stuck at 100%.