Adding schema: JSON-LD or microdata?

Adding schema: JSON-LD or microdata?

Today's lesson: schema (those hidden labels that unlock rich results) can be written two ways, and one is far easier to live with.

Picture writing notes on a separate index card versus scribbling them between every word of a letter.

1. JSON-LD is the index card: a tidy block of code in one place, separate from your visible text. Easy to add, edit, and check.
2. Microdata is the scribbles: tags woven into your HTML, tangled with the content. It works, but every redesign risks breaking it.
3. Google recommends JSON-LD, and so do most plugins.

The tradeoff: microdata sits literally next to the content it describes (some find that clearer), but JSON-LD is cleaner, safer, and what tools expect.

Try this: view one page's source and check if its schema is a neat block (good) or tangled in tags. 🎓