Unpopular opinion: dumping more schema markup won't get you cited by LLMs. Clean prose will.

Unpopular opinion: dumping more schema markup won't get you cited by LLMs. Clean prose will.

Everyone's bolting on FAQPage and HowTo JSON-LD like it's 2021 rich-snippet season. But generative engines extract sentences, not structured blobs. A crisp, self-contained claim — subject, verb, number — beats forty lines of nested schema every time.

Schema helps Google understand you. Prose is what gets quoted.

If your "GEO strategy" is mostly markup, you optimized for the wrong machine. Fight me.