SOP: QA a tracking link before it goes live

SOP: QA a tracking link before it goes live
Run this whenever you create or edit any tracking link.

Stage 1 — Structure
— ☐ Click ID macro present and spelled to network's exact format (Owner: buyer)
— ☐ Sub IDs mapped to a documented schema, not improvised (Owner: buyer)
— ☐ No double question marks or stray ampersands (Owner: buyer)

Stage 2 — Live test
— ☐ Click through, confirm redirect lands on the right offer (Owner: ops)
— ☐ Click registers in the tracker within 60 seconds (Owner: ops)
— ☐ Fire a test conversion, confirm it attributes to your link (Owner: ops)
— ☐ Geo and device pass through correctly (Owner: ops)

Stage 3 — Lock
— ☐ Final URL saved in the link registry with owner and date (Owner: ops)

Owner: Whoever built the link
Trigger: Any link created or modified
Done-when: A test conversion is visible and attributed in your tracker.

No link goes live on faith. Save this. Run it every time.