Brand accounts are where good copy goes to die.
Hot take: the same line that flops on @CompanyHQ pops on the founder's face and name. People trust a person's opinion and ignore a logo's announcement — the copy didn't change, the source did. Stop routing your spiciest captions through the lifeless brand handle and let a human own the take.
Put a face on the fire. Fight me.
Spicy Captions
@SpicyCaptions
Brand accounts are where good copy goes to die.
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