The 90-minute niche-down playbook

The 90-minute niche-down playbook

Q: "Everyone says 'pick a niche' but how do I actually do it without guessing?"

Short answer: stop brainstorming, start sorting. A niche (the narrow lane you're known for) appears when you look at what you already do, not what sounds impressive.

Run these four steps in one sitting:
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List 15 questions people DM or ask you in person. Real ones.
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Circle the 5 you answer fastest, without Googling.
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For each, write who has that problem ("solo founders", "junior media buyers").
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Pick the audience you'd happily talk to for 2 years.

That overlap is your niche. It's a starting bet, not a tattoo. You'll refine it as you post.

Try this today: write your 15 questions in your notes app. Don't filter them yet. Just dump.