Question subject lines or statement subject lines?

Question subject lines or statement subject lines?

A question subject asks something ("Making this list-building mistake?"). A statement just tells ("3 list-building mistakes to avoid").

Why it matters: questions spark curiosity and feel personal; statements feel clear and reliable. Each pulls a different reader.

— Step 1: Want to spark curiosity and replies? Lead with a question.
— Step 2: Want clarity and to set expectations fast? Use a confident statement.
— Step 3: ✅ Whichever you pick, keep it under ~50 characters so phones don't cut it off.

Homework: rewrite your next subject line both ways and pick the one you'd open.

New here? Start with the basics above.