The brief-decode checklist (run before you say yes)

The brief-decode checklist (run before you say yes)
Most reshoots come from a brief you skimmed. Interrogate it first.

— Hook angle: do they want pain-point, before/after, or unboxing?
— Format: talking-head, voiceover-over-broll, or skit?
— Aspect ratios named? (9:16 only, or also 1:1 / 4:5?)
— Length cap and where the CTA lands
— Banned words / claims (compliance kills paid creative)
— Reference videos — ask for 2 if zero are given

If any line is blank, send one consolidated questions email, not five. Standardize this and your revision rate drops. Save the checklist.