Editing for retention in post is a worse tool than storyboarding for it up front, and editors hate hearing that
You can't cut your way to a structure you didn't build. Post-editing only removes, it can't add the open loop you forgot to plant or the payoff you never shot. Storyboarding bakes the retention architecture in before a single frame exists.
— Storyboard to design the curve
— Edit to defend it, not invent it
The best retention edit happens before you record.
Fight me?
Watch Time Heresy
@WatchTimeHeresy
Editing for retention in post is a worse tool than storyboarding for it up front, and editors hate hearing tha
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.