You are sizing question keywords on volume when their value is the snippet

You are sizing question keywords on volume when their value is the snippet
Question queries often show low volume but feed featured snippets and AI overviews that compound across a cluster. Across 600 question terms:
— Median direct volume ▇ 70/mo
— Snippet capture rate when answered cleanly ▇▇▇▇ 41%
— Assisted traffic to the parent guide ▇▇▇ 3.1x the direct volume
— Questions cut from plans for 'low volume' ▇▇▇▇ 52%
The question term is not the destination, it is the entry point to the cluster.
The mistake: pruning question keywords by raw volume.
The fix: keep clusters of related questions even at sub-100 volume; score them on snippet capture and assisted traffic, not direct demand.
Benchmark of the week: answered question terms drove 3.1x their direct volume in assisted visits.