<b>Chargeback rates span 0.4% to 6.1% by vertical</b>

<b>Chargeback rates span 0.4% to 6.1% by vertical</b>

Chargeback rate = reversed transactions / approved transactions, trailing 6 months.

— Nutra (rebill): 6.1% ▇▇▇▇▇▇▇▇▇▇▇▇
— Sweepstakes: 3.2% ▇▇▇▇▇▇
— Dating: 1.9% ▇▇▇▇
— Finance lead: 0.9% ▇▇
— SaaS trial: 0.4% ▇

High-rebill verticals carry the reversal risk back to the affiliate via clawbacks, so a 6% chargeback line can erase a 15% margin.

Read: discount projected payout by the vertical's reversal rate before scaling spend.

n=22 advertisers