Auto-captions vs hand-styled captions — retention nudge

Auto-captions vs hand-styled captions — retention nudge
Looked into this after a flat run. Plain auto-captions (default white) vs animated word-by-word captions: the styled ones held attention a few points longer through wordy sections.
— It's not magic — it's that moving text re-grabs the eye every second, fighting the scroll itself.
But don't over-animate the HOOK line — keep that one big and still so it's readable in 0.5s.
Style your captions word-by-word on the body, static on the hook. 10 min in the editor. Re-check the mid drop.