Program Desk
Program Desk
@ProgramDesk

Q: I have no fraud monitoring — where do I even start?

Q: I have no fraud monitoring — where do I even start?

The mistake is waiting for a fraud "solution" before doing anything, so you do nothing. You don't need an enterprise tool on day one — you need a baseline so anomalies stand out.

Start simple:

— Establish normal ranges per partner: conversion rate, refund rate, order size, geo mix. Fraud shows up as a partner far outside the pack.

— Flag spikes: a sudden 10x in conversions, a flood of orders from one IP range, or refund rates that dwarf everyone else.

— Hold first payouts for new partners through a lock window so you can review before money leaves.

— Keep a simple block list and actually check new applicants against it.

Caveat: don't over-rotate into paranoia and reverse legit commissions on thin evidence. False positives cost you good partners. Investigate, ask, then act — and only automate blocking once your baseline is solid.

Got a question? Send it in.
Этот пост опубликован в Telegram-канале Program Desk. Подписаться можно по ссылке: @ProgramDesk.
industry

Свежие посты в категории «Industry & Brand News»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.