Name field vs bio text: where search actually looks

Name field vs bio text: where search actually looks
n=140 accounts, 60-day window, profile-search appearances tracked.
— Keyword in the Name field (not @handle): median 12% of profile discoveries via search
— Same keyword only in bio body: 5%
— Keyword in neither: 1.6%
The Name field is indexed far more heavily than free bio text for profile search — most accounts waste it on a duplicate of their handle.
So what: put your category keyword in the Name field ('Maya | Pilates Coach'), not just the bio. It's the single highest-leverage searchable field on the profile, and it's usually empty of intent.