<b>Why fast beats good</b>

<b>Why fast beats good</b>

Reporters work on tight deadlines, and most queries get more replies than they can read. So they often stop reading once they've found enough. That means a good answer sent early often beats a perfect answer sent late.

Here's the simple math:

1. A query opens in the morning.
2. By lunch, the reporter may already have 40 replies waiting.
3. They pick from the first solid ones and move on.

Think of it like a school field trip — the bus leaves on time whether or not you're on it.

So aim to answer within the first few hours, not the last. A reply that's 80% polished and early will outperform a 100% reply that arrives after they've finished.

Try this today: when you spot a query you can answer, set a 20-minute timer and send something solid before it rings. Speed is a skill you can practice, and it's the cheapest edge you have.