<b>The 4 parts of a reply that gets used</b>

<b>The 4 parts of a reply that gets used</b>

When you answer a reporter's query, your reply is called a "pitch" — just a short message offering your help. Most beginners over-think it. A pitch that gets picked has only four parts.

1. The answer first. Give the actual tip or quote in the first two sentences. No warm-up.
2. Who you are. One line: your name, your job, why you'd know this.
3. A usable quote. Write one sentence the reporter can copy-paste with quotation marks around it.
4. Contact + link. Your name as you want it printed, and your website.

Think of it like handing someone a sandwich already made, instead of a bag of groceries. The reporter is busy. The easier you make their job, the more likely your name ends up in print.

Try this today: take a query you'd skip, and draft just part 3 — one clean, quotable sentence. That single skill wins more placements than anything else.