Batch shooting vs continuous production: cadence

Batch shooting vs continuous production: cadence
Your production rhythm decides cost-per-asset and freshness. Route by goal:
— Need 12+ assets and trends aren't time-sensitive? Batch. One shoot day, 3 outfits, 12 scripts. Cuts setup cost per asset by half.
— Reacting to live trends or news hooks? Continuous, small, fast shoots. Batched content goes stale before it ships.
— Mixed program? Batch the evergreen base, keep a weekly slot open for reactive content.
Tradeoff: batching is efficient but risks looking same-day; continuous stays fresh but burns setup time repeatedly.
Framework: Batch the Evergreen, Trickle the Trends. Standardize a monthly batch day plus a reactive slot. Save this cadence and run it.