You build internal links from blog posts and never touch the money pages. Your equity is stuck in the content ghetto.
Unpopular opinion: most internal linking happens entirely inside the blog and never crosses into commercial templates. Articles link to articles, the blog hums with cross-links, and the product or service pages — the ones that pay rent — sit in isolation receiving nothing but a nav link. You've built a beautiful link graph that routes around your revenue.
The fix: deliberate links from high-traffic informational pages into the relevant commercial pages, with anchors matching commercial intent. That's how content equity converts to money-page rankings.
When did a blog post last link to a product page on purpose? Genuinely asking.
Link Equity Heat
@LinkEquityHeat
You build internal links from blog posts and never touch the money pages. Your equity is stuck in the content
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