The migration that quietly orphaned 600 links
Word from a relaunch autopsy: a brand changed URL structure, 301'd the homepage, and let 600 deep links chain through a redirect maze or hit soft-404s. Months later they're auditing a "link loss" that was self-inflicted.
The mistake is treating redirects as a dev task, not a link-equity task.
What the migration-scarred operators do —
— Before any relaunch, export every URL with external links and map a direct 1:1 redirect. No chains, no hops to the homepage.
— After launch, re-crawl your top linked URLs for redirect chains and 404s. Equity bleeds at every extra hop.
Multiple profiles show a traffic cliff dated to a redesign nobody link-audited. Your best links point at URLs you might be quietly killing. Watch this space.
Profile Autopsy
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The migration that quietly orphaned 600 links
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