'Best time to post' AI vs testing your own slots

'Best time to post' AI vs testing your own slots

Every scheduler sells an optimal-time feature. I trusted one for 10 days, then ran my own split test for 10.

Tool's best-time AI
— Pros: instant suggestion, fine as a starting default
— Cons: built on generic platform averages, not your audience; it pushed me to 9am where my niche is dead

Manual slot testing
— Pros: found my real window (7-8pm) worth ~2x the views
— Cons: takes two weeks of disciplined logging

Verdict: use the AI as a placeholder week one (Wait), then test and override (Worth it). Annoying limitation: most tools recompute 'best time' on too little data and keep shifting your slot, so lock it manually once you know.