Not tagging your links (and losing credit for your leads)
New to LinkedIn Ads? You send traffic to your site, leads come in, but in your analytics they all show as "LinkedIn" or worse, "direct" — no idea which campaign or ad earned them.
The mistake is skipping UTM tags — tiny labels you add to your link (like ?utm_source=linkedin&utm_campaign=spring-guide) so your analytics knows exactly where each visitor came from.
The fix: build tagged links with a free UTM builder, one unique tag per campaign. Then your reports show which ad actually drove the sale, not just "LinkedIn somewhere."
Think of it like name tags at a party — without them you can't tell who's who.
Why it matters: clean tags let you double down on what truly works.
Next step: add a UTM tag to your next campaign's link.
B2B Lever
@B2BLever