Native insights vs third-party analytics — what I actually trust

Native insights vs third-party analytics — what I actually trust
I pay for a fancy analytics tool. Last week I stopped trusting it for retention. Third-party tools pull averaged/delayed numbers — the retention graph was smoothed garbage.
— Native in-app retention curve is the only thing that shows the exact second people bail.
Third-party is fine for posting-time patterns and follower trends. Useless for the second-by-second drop.
Open your last Reel in-app, find the exact second of the biggest drop. That's your real edit note. Free.