Question hook vs bold-statement hook — head to head

Question hook vs bold-statement hook — head to head
Ran 8 pairs. Bold statement ("Stop posting at 6pm, it's killing your reach") beat the question version ("What's the best time to post?") almost every time on watch-through.
— Questions invite a scroll-past — viewer answers in their head and leaves.
— Statements create a gap they need closed.
Only time the question won: when it called out a specific pain they're feeling RIGHT now.
Rewrite your next hook from a question into a claim. 2 minutes. Watch second-3 retention.