High floor vs low floor: chasing price or fill

High floor vs low floor: chasing price or fill

Your floor price is the minimum bid you'll accept. Set it high or low and you're making a real trade.

— High floor: each ad sold earns more, but many slots go empty because no one meets the price. Empty slots earn zero.
— Low floor: nearly every slot fills, steady income, but you accept some cheap ads.

Tiny example: a $3 floor sells 40 percent of slots; a $1 floor sells 85 percent. Do the math on which earns more total, not per ad.

1. Multiply price by fill rate.
2. Pick the floor with the bigger product.

In plain English: a high floor sounds richer, but total money equals price times how many actually fill.