Cost cap was crushing it, then volume just vanished?

Cost cap was crushing it, then volume just vanished?

You left the budget too low under the cap. With cost cap, the daily budget is the ceiling on how much CAPPED volume Meta can buy. A tight budget chokes a working cap.

The fix:

— Raise the daily budget well above what it's spending so it has room
— Keep the cap steady; loosen budget, not the cap, to find more volume
— If it still won't spend, your cap is the bottleneck — nudge it up 10%

Cap controls price. Budget controls how much room it has to buy.

Watch: raising budget too fast still risks a reset — go 20% steps. Give your best cost-cap campaign more headroom tonight.