Google site:reddit.com vs. Reddit's internal search

Google site:reddit.com vs. Reddit's internal search
This week on Reddit marketing: two ways to find the threads worth your comment.

— [Tool] Google with site:reddit.com surfaces the threads that already rank in search — exactly where a helpful comment inherits real traffic.
— [Tool] Reddit's internal search finds fresh and active discussions, better for jumping into a conversation while it's still live.
— [Tactic] Use Google to find aged ranking threads to comment-market, Reddit search to find live threads to participate in — different jobs.
— [Case] SEOs in r/juststart specifically hunt site:reddit.com results because a comment there can pull search clicks for years.

Editor's pick: site:reddit.com for evergreen comment placement — you're targeting Google traffic, not Reddit's feed.