Build a rate card that survives negotiation

Build a rate card that survives negotiation

A flat per-post number gets haggled to death. Structure your rate card so every line has a reason — then concessions become trades, not losses.

Base layer (the floor):
— Story/short: CPM-based, e.g. $25 per 1k average views
— Feed post: 1.8x story rate
— Dedicated video: 3.5x story rate

Modifiers (the levers you trade):
— Usage rights (paid ads): +40%
— Exclusivity 30 days: +25%
— Rush (