<b>Case: A bio-link funnel test moved EPC up 34%</b>

<b>Case: A bio-link funnel test moved EPC up 34%</b>
A travel creator dumped 8 links on one bio page. Top affiliate offer got buried; EPC was flat.

We ran a structured 2-week test:

Phase 1 — Baseline
— Logged current EPC and click distribution across 8 links

Phase 2 — Restructure
— Cut to 3 links, priority offer at top, added a one-line benefit under it

Phase 3 — Measure
— Same traffic source, same UTMs, only the page layout changed

Decision rule: if top-link clicks rise but EPC doesn't, then the offer is the problem, not the page.

Result: top affiliate link's click share went from 19% to 47%. EPC rose 34%. The other 5 links were adding noise, not revenue.

Definition of done:
— Max 3 bio links
— Priority offer top, with benefit line
— Layout-only variable isolated

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