Exit-intent vs scroll-trigger popups: when each converts

Exit-intent vs scroll-trigger popups: when each converts
A tactic face-off most popup tools (OptinMonster, Poptin) support both.
Exit-intent
👍 Non-intrusive — only fires when the cursor leaves, so it doesn't interrupt readers
👍 Great for cart abandonment and last-chance offers
👎 Desktop-only signal; mobile has no reliable exit trigger, so you lose half your traffic
👎 Lower total impressions = fewer captures than timed popups
Scroll-trigger (e.g. at 50%)
👍 Works on mobile and fires on engaged readers who scrolled deep
👍 Higher impression volume, better for content upgrades
👎 Interrupts mid-read if mistimed — hurts dwell time and can annoy
👎 Needs testing per page to find the right scroll %
Verdict: Exit-intent for desktop offer/cart saves; scroll-trigger for mobile traffic and content upgrades.
Best for: Exit-intent for e-comm desktop, scroll-trigger for mobile-heavy content sites.
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