The loop is a vertical-only retention tactic, and forcing it on long-form makes you worse

The loop is a vertical-only retention tactic, and forcing it on long-form makes you worse

Shorts replay, so ending where you started juices the loop and the watch-time multiplier. Long-form is linear; a 'tied bow' ending just signals 'it's over, leave,' killing your end-screen click and session time.

— Loop the Short, end on a question
— End long-form on a forward hook, never a callback

Same instinct, opposite formats, opposite results.

Agree or fight me?