<b>Q: When should I pin a product during a live shopping stream — start or end?</b>

<b>Q: When should I pin a product during a live shopping stream — start or end?</b>

A: Neither as a one-time thing. Re-pin on a rotation. Viewers join a live constantly throughout it, so a product you pinned once at minute 2 is invisible to someone who joined at minute 25.

The pattern that works:

— Pin the featured product, talk it up for 4-6 minutes
— Unpin, pin the next one
— Cycle back to your hero product every 15-20 minutes for late joiners

The pinned product card (the clickable item shown at the bottom of the live) is your only persistent call-to-action, so treat it like a billboard you keep refreshing.

Also worth knowing: announce the price out loud every time you re-pin. Silent viewers with sound off still see the card, but the ones listening convert on the spoken number.

Got a question? Drop it in the comments.