<b>Q: My TikTok Shop got approved but sales are dead. Did I do something wrong?</b>

<b>Q: My TikTok Shop got approved but sales are dead. Did I do something wrong?</b>

A: Probably not — you're likely in the cold-start window. New shops don't get pushed into the For You feed at full strength until the algorithm sees early conversion signals. Three things speed this up:

— Tag products in at least 3-5 organic videos before you run any ads, so the catalog has watch-time data attached to it
— Keep your first orders flowing fast (ask warm followers, do a small launch discount) to build the velocity signal
— Fulfill those first orders quickly — late shipping tanks your shop health score, which throttles reach

Most shops feel "dead" for 1-2 weeks, then break out once 10-20 clean orders are logged.

Also worth knowing: don't delete underperforming product videos. Their view data still feeds the catalog.

Got a question? Drop it in the comments.