<b>Q: My shoppable videos get views but almost nobody taps the product. How do I fix the tap rate?</b>

<b>Q: My shoppable videos get views but almost nobody taps the product. How do I fix the tap rate?</b>

A: Tap rate is a separate problem from view rate, and it's usually about timing the reveal, not the product itself. Try this:

— Show the product in use in the first 3 seconds, before anyone scrolls. The tap happens when curiosity peaks early, not when you mention it at the end.
— Verbally or on-screen tell them where to tap — "the yellow basket, bottom left." People don't intuitively know the product icon is clickable.
— Create a gap the product closes (problem first, product as the answer), so tapping feels like getting the resolution

Also worth knowing: a tighter audience beats a viral one here. A video with 5k views and a niche audience often out-earns one with 200k views to a broad, low-intent crowd. Don't chase reach numbers — chase tap percentage.

Got a question? Drop it in the comments.