Median Meta CPA spans 6x across verticals

Advantage+ Shopping reports 31% higher ROAS than it actually drives Across 22 ad accounts running geo-lift tests, 90d. ROAS = revenue per ad dollar; incremental ROAS strips out sales you'd have gotten…

Advantage+ vs manual sales: the crossover sits at ~$2k/week Benchmark across 60 eCom accounts, 90d, by weekly spend tier: — Under $1k/wk: manual ROAS (return on ad spend, revenue ÷ spend) beats A+ by …

Scaling budget 50%/day costs a 19% CPA tax; 20%/day costs 4% Across 25 winning campaigns scaled deliberately, 90d. — +20%/day: CPA ▲4%, delivery stable — +35%/day: ▲11% — +50%/day: ▲19% and frequent r…

Creative fatigue starts at frequency 2.4, not 3.0 Across 38 prospecting campaigns, 90d. Frequency = average impressions per person per week. — Freq…

Accounts shipping 8+ new creatives/week hold CPA 22% steadier Across 31 accounts tracked 6 months, CPA volatility = month-to-month standard deviation. — 1–3 new creatives/week: CPA volatility baseline…